India · INR · Meta rates from 2026-10-03
Estimate your real monthly WhatsApp spend — your Waptoz plan, Meta message fees at list rates with no markup, and Flow or AI only if you turn them on.
India (INR). Other regions: pricing.
Quick answer
Plan + Meta messages (no markup) + optional Flow
AI replies are optional on Flow · Rates excl. GST · India · Meta rates from 2026-10-01
Marketing ₹0.8631 · Utility/Auth ₹0.1150 · Service first 1,000 free
Two always-on parts, plus optional Flow — and AI only if you want it on Flow.
Basic or Premium — inbox, campaigns, CRM limits.
Meta charges per delivered message; Waptoz adds no markup.
₹590/month. Works alone — AI not required.
e.g. ₹0.50 per text reply, only when Flow is on.
Meta moved India from per-conversation billing to per-message pricing. From 1 October 2026, service replies are charged after 1,000 free per number / month, and utility templates are billed even inside the 24-hour window. Click-to-WhatsApp ads can still open a free entry-point window. Utility/auth volume tiers exist for very high senders — most SMBs stay on list rates. Waptoz passes Meta through with no markup.
Many WhatsApp platforms publish all-in message rates above Meta’s card, or bundle chatbot/AI into the plan. Waptoz separates the bill so you can see each line:
Per delivered message · excl. GST · Meta card effective 2026-10-01 · pass-through on Waptoz
| Category | Rate | Notes |
|---|---|---|
| Marketing | ₹0.8631 | Offers, promotions, broadcasts |
| Utility | ₹0.1150 | Order updates, reminders |
| Authentication | ₹0.1150 | OTP / login templates |
| Service | ₹0.1150 | First 1,000 free / phone number / month |
Flow pack ₹590/month · AI rates excl. GST · as of 2026-10-03
| Reply type | Price per reply |
|---|---|
| Text | ₹0.50 |
| Image | ₹1.00 |
| Audio | ₹2.00 |
| Video | ₹5.00 |
Flow can run with zero AI replies. AI rates apply only when Flow is on and you use AI. Platform list (monthly, GST-inclusive): Basic ₹1,652, Premium ₹3,540. The calculator shows every line excl. GST by default.
Three India scenarios with the same formula as the calculator (excl. GST). Open any mix to edit volumes.
≈ ₹4,127/mo excl. GST
Basic · 3,000 marketing · 800 service
Basic plan + 3,000 marketing + 1,000 utility + 200 OTPs + 800 service replies (still inside the free tier). Human inbox only — no Flow, no AI.
Use this mix →≈ ₹6,685/mo excl. GST
Basic + Flow chatbot · 5,000 marketing · 2,000 service · no AI
Basic plan + Flow chatbot (₹590) + 5,000 marketing + 2,000 utility — leave AI at 0 so you only pay for scripted Flow, not AI replies.
Use this mix →≈ ₹19,359/mo excl. GST
Premium + Flow chatbot · 15,000 marketing · 4,000 service · 3,000 AI texts
Premium plan + Flow + 15,000 marketing + 8,000 order updates + 3,000 AI text replies. Meta fees pass through; AI is only the extra wallet line on Flow.
Use this mix →